Audience penetration by media

94%

About video

904 3 weeks ago

Radio broadcasting in the United States has been used since the early s to distribute news and entertainment to a national audience. It was the first electronic " mass medium " technology, and its introduction, along with the subsequent development of sound films , ended the print monopoly of mass media. During the Golden Age of Radio it had a major cultural and financial impact on the country. However, the rise of television broadcasting in the s relegated radio to a secondary status, as much of its programming and audience shifted to the new "sight joined with sound" service.

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Kenya TV and Radio Audience Data: February 2019

WeChat Revenue and Usage Statistics () - Business of Apps

The share of U. More broadly, the steady growth in adoption that social platforms have experienced in the United States over the past decade also appears to be slowing. The shares of adults who say they use Facebook, Pinterest, LinkedIn and Twitter are each largely the same as in , with only Instagram showing an uptick in use during this time period. Facebook — which recently celebrated its 15th anniversary — remains one of the most widely used social media sites among adults in the U. A separate Center survey showed Facebook use among U. But certain online platforms, most notably Instagram and Snapchat, have an especially strong following among young adults.

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Audience measurement

With the deep penetration of internet connectivity among people, the number of social media users in India have been growing constantly. The Indian government-sponsored Digital India initiative has also contributed greatly to this growth. The year , which came under the grip of the Covid pandemic, saw much resort to social media to gather information or to express themselves and several new topics and conversations began trending on social media in India.

Audience measurement measures how many people are in an audience , usually in relation to radio listenership and television viewership , but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share , while in other places the broader term market share is used. This broader meaning is also called audience research.